Presenting Data Effectively is a relatively short compact volume on visual research presentation. I expected a book that talked about charts and graphs, however this is more about report presentation. This is still a useful topic that opened me up to thinking about font and color choices in my reports. It was more of an introductory book leaving the reader with just enough information to be dangerous and not enough to be effective.
I appreciate the information she presented on font choices and item placement. I was writing a report while reading this book and I went back to format it to make it more visually appealing. Then I scheduled a meeting with our communications team when I realized I did not yet have the tools to be successful.
It was very frustrating that Evergreen told the reader to look at chart and visualization placement and then published a book that continually had charts and graphics on different pages then when they were referenced in text. I found myself continually flipping through pages. In addition, in the last chapter Evergreen used the word "schizophrenic" as a descriptive for two texts that do not match. Schizophrenia is a word that was created specifically for a mental health diagnosis. To use it in that manner is as offensive as misusing any other categorical identification in a flippant manner. It left a really bad impression and turned me off from reading any other books by Evergreen even though I believe her later works may be more effective then her first book.
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