Rating: 4 Stars Secrets of a Digital Marketing Ninja: A Marketer’s Guide to Sustainable Growth by Daniel Rosenfield is written by a digital marketer that is well established in his field. He is addressing those who have a foundation of marketing but are looking to increase their skills in digital marketing as well as small business owners interested in learning about marketing their products. This book is a mentor for an entirely new generation of digital marketers with a light, limited jargon, tone that can be easily read by those who are knew to marketing of any kind.
This book covers basic marketing concepts such as finding your market, social media, crafting a marketing plan, landing pages, affiliate programs, crowd sourcing, and many other topics. Each topic contains the wisdom that Rosenfield has acquired from his career, as well as a breakdown of the basic digital marketing concepts. Since it is assumed that the reader will have a basis in marketing already, there is not enough information on most topics to launch a digital marketing campaign off this book alone. You would need more practical ways to apply the strategies contained in Secrets of a Digital Marketing Ninja.
One exception to this is the section on app marketing. This is the most useful section of the book due to Rosenfield providing examples on how to apply the strategies that he presents. While I have zero plans of marketing an app at any point in the future, I appreciated a better understanding of how app marketing is put into play. I was also able to visualize the use of digital marketing in apps that I frequently use.
The communication in the book is clear and concise. If you are in marketing looking for a recourse on digital marketing then this book is for you. If you have limited knowledge on marketing then I would pair this book with other marketing books, ones that will help you to apply the strategies presented in Secrets of a Digital Marketing Ninja. While I found this book enjoyable I feel it would be better served by simply mentioning more direct examples of how to put the marketing concepts into use. It would also have been interesting to expand beyond Rosenfield’s experience to include some marketing research to illustrate the concepts that he introduced.
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